Most small business owners understand the power of the written word. While not an absolute requirement for success, a strong blog or newsletter is often well worth the effort. However, it’s not always easy maintain enthusiasm. While sometimes your passion for your product or service cascades from the keyboard, at other times, the flow just isn’t there.
To circumvent the famed writer’s block, I often tell my clients to create an editorial calendar. This way, each post, email or campaign you create feels surmountable.
Pulling together an outline for the year is easier than you think. Get in touch if you want to know more, or read about my Market Mapping package and pricing first.
Is your life hike feeling pretty level right now? Or is it starting to slope up, turning into a tougher climb?
Sometimes it feels like you’re pulling the weight of the world up the mountain, but take a step back and gaze toward the peak.
The climb is temporary. The peak awaits.
“Keep your face to the sunshine and you cannot see a shadow.”
– Helen Keller
TAKE IT TO HEART
When you’re creating your editorial calendar for the year, connect with your audience more deeply by placing yourself in their shoes. Will they be celebrating a milestone? Excited for school to end? Bogged down with year-end finances? Stressed about the holidays? Plan to meet them where they are mentally the week prior.