Though some people prefer to work in quiet, most of us love to hear something delicious in the air while we take care of our day-to-day tasks.
When we need to stay moving and motivated, we may choose a piece with a strong bass. Heartfelt vocals are inspiring. Gentle piano notes settle us into a typing or creative rhythm.
Know which music helps you in which situations, and streamline your music storage as much as possible. Your full collection should be easily accessible anywhere you work.
Jazz feels like a Sunday afternoon with family, while your favorite ear worm from the radio may remind you of recent party or event you attended.
Music brings you into the current moment or sends you straight back to your childhood. Such a powerful shift that can happen in just a few seconds.
Don’t underestimate its power.
“My music had roots which I’d dug up from my own childhood, musical roots buried in the darkest soil.”
TAKE IT TO HEART
Tempted to have your company website play music? Resist that urge. User-initiated video is the only place for music on your site. Otherwise, people will be frantically pushing the “back” button to keep their browsing private and quiet. (They will not hunt down the volume tab first.)
On the other hand, if you have a brick and mortar store or are hosting an event in person, always play something amazing that perfectly reflects your brand.