We’re blessed with our short time on earth for a reason, and I believe it’s to connect with each other.
Whether involving our friends, customers or clients, all our interactions deserve our best. First, we must slow down, ask questions, listen and learn. After truly hearing others we can share ourselves with no expectation of reward.
Sales don’t come from desperation, but from being an inviting, helpful, patient and understanding person—someone who truly relishes their connections.
“The Weight of a Big Heart” by Nirrimi Firebrace hit me hard. In it, she describes being bluntly criticized for being too physically affectionate. She was at a retreat, at her most open and honest, relishing the moment and fully living, only to have someone tell her not to.
When we gather around for a fireside chat (whether the fire is metaphorical or actual)—connecting with those who we surprisingly find are more like us than not —we should feel free to be ourselves. It is in this way that we make lasting connections.
Perhaps when others tell us not to be free, it’s more their problem than ours.
“The real things haven’t changed. It is still best to be honest and truthful; to make the most of what we have; to be happy with simple pleasures; and have courage when things go wrong.”
– Laura Ingalls Wilder
TAKE IT TO HEART
Did you know that statistically speaking, it takes seven brand sightings before someone is ready to buy? Whether through brick and mortar or online encounters, think about how you can repeatedly make your future clients feel at ease with your company, leading to no-pressure sales.