There’s an awesome TED Talk by writer Elizabeth Gilbert in which she talks about the challenge of creating a worthy follow-up to her bestseller, Eat, Pray, Love. Her conclusion: keep climbing.

Two years ago I was able to help Andrew Golub, author of Beautiful Colors: The Posters of Duran Duran, with marketing collateral for his first book. Now, he has a new book coming out. In order to create his press kits and other materials, we are using several templates from his previous work.

As we move through the process, Andrew has noticed something: The first book was a huge, daunting task. The second book, though? Not so much. Due to the experience gained from the first, he was able to avoid a number of mistakes, and save a whole lot of time.

As we head into the new calendar year, consider what templates and patterns you can reuse to work and create more efficiently. Remember: When you’ve done it once, you know you can do it again.

That’s the beauty of repetition.


In life, too, there are patterns we come to rely on.

We wake up. We make the coffee. We make the bed and throw our clothes in the hamper (maybe).

It’s a gift, isn’t it? Not to be hindered by decision-making at every turn.

Let’s take a moment to feel grateful that every day, we get to wake up in exactly the same place, near exactly the same people that we love.


“The master has failed more times than the beginner has even tried.”

― Stephen McCranie